REX discovers creators, vets them and makes select individuals an offer to become equity partners. This process includes placing a monetary value on their streaming and broadcast channels.
In exchange for cash and equity in REX, we acquire an interest in those channels. These new shareholders are invited into a creator collective, where they benefit from cross-collaboration, community support and strength in numbers. Our team of experts focuses on growth and making smart acquisitions on behalf of all partners, creating value for shareholders.
When shares are publicly traded, their value is dependent on many factors. Among them: supply and demand, management, and expectations, i.e. investor belief in the potential of a firm, its profitability and assets, which for REX includes creators’ channels. As part of REX, creators will experience a price discovery that goes beyond the value of their content on platforms and considers future growth of their industry and brand and the synergy of the collective.
Attention on the growing collective and its community performance attract more qualified creators and drives investment appetite. The network, influence and value of our creators rise alongside REX’s profile.